Brand Campaigns & Paid Social | LumiMeds

LumiMeds is a direct-to-consumer telehealth brand that provides online access to prescription treatments and wellness services, including weight management, men's health, women's health, and other personalized healthcare solutions. LumiMeds needed a consistent digital campaign system to promote seasonal offers, educate customers, and support customer acquisition across paid social and organic channels. I developed campaign concepts that balanced healthcare credibility with approachable, lifestyle-focused creative while maintaining a cohesive brand identity.