Threads Shoes & Apparel
My role: Advertisement & Marketing | Logo Designer | Brand Designer | Video Editor
Threads Shoes and Apparel, a clothing store based in Clarksdale, MS, contacted me to create a visually attractive and responsive logo that could be used in photo shoots, design a few ads to increase their brand awareness, and edit a commercial video filmed by Hot Rod Films.
I spent some time researching the brand's values and target audience. Based on my findings, I created a versatile letter and pictorial logo.
I began sketching a few ideas and experimenting with different shapes, colors, and typography. After several iterations, I settled on a logo that featured the letter "T" as the main element, complemented by a pictorial mark. I chose a modern sans-serif font that conveyed confidence and style for the lettering. I selected a simple yet memorable design for the pictorial mark that brought the brand's energy and passion.
I chose red as the primary color for the logo, as it represents excitement, energy, and passion, which aligns with the brand's core values. I also added a secondary color, white, to balance the design and make it more versatile.
Once the logo was finalized, I incorporated it into a few ads to showcase the brand's products and values. I used a mix of imagery and typography to create a visually appealing and memorable design that would catch the audience's attention.
Finally, I edited the commercial video shot by R.H. aka HOtrodfilms (@rodimusprime_ on instagram), integrating the new logo and ads to reinforce the brand identity. The video highlighted the brand's products, values, and unique selling points, such as excellent customer service and a diverse range of styles, colors, and sizes.